title>The WHAT IF IT process: Moving from story-telling to story-experiencing
The WHAT IF IT Process: Moving from Story-Telling to Story-Experiencing
Abstract: The WHAT IF IT process is a unique concept development methodology that has been designed to facilitate the ideation of digital interactive narratives. While the production of narrative driven digital artefacts has been developing fast in the last fifteen years, very little research has been done on ideation processes, and no academic methodological evaluation has been shared to date. By sharing the results of a three-years-action research project where existing storytelling, design thinking and agile prototyping techniques have been mixed to create an innovative methodology, the aim of this article is to formulate a framework for interactive narrative development.